Project Components

–  Series of ads used in various media in various size format posters. 

–  Created campaign headline banner and tagline copy.

–  Created the marker drawings. 

–  Hand-set and formatted typography.

–  Shown are Toronto Transit bus and subway transit locations.

–  Ads where also placed in publications and transit transit vehicles.

Results

Serving as a support resource for the yearly campaign, total revenues of support exceeded goal by over 30%. A very successful campaign for both the organization, and the end users of the proceeds.