Project Components

–  Designed “Attack-Loop” logo identity.

–  Created elements for 3 different campaigns, including logo design and accompanying sales materials. 

–  Developed creative strategy, headline copy, and implemented B2B direct mail services awareness campaign. 

–  Branded mailers were delivered to targeted businesses and included real hammers, fish lures and brain teasers and games.

Results

Campaign trials were favourably received and all were proven to be successful. Upon full roll-out, sales conversion rate was 12.8% resulting in $650,000+ of new business as a direct result of the program.